what are the factors that gave birth to the consumer movement in India
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Consumer movement in India arose due to black marketing, hoarding, adulteration of food ,food shortages etc
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HI
> The consumer movement originated as a 'social force' to protect and promote the interests of consumers against unethical and unfair trade practices.
> Rampant food shortages, hoarding, black marketing, adulteration of food and edible oil gave birth to the consumer movement in an organised form in the 1960s.
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