Question

What do you mean of market potential and prospect

Answer 1

Market potential is the entire size of the market for a product at a specific time. It represents the upper limits of the market for a product. Market potential is usually measured either by sales value or sales volume.

Answer 2

 Market Potential: It represents the upper limits of the market for a product. Market potential is usually measured either by sales value or sales volume.

Market Prospect: Market prospects are a company's potential future performance in a competitive marketplace. In other words, a company's market prospects are the company's forecasted ability to compete in a marketplace.



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