What do you understand by Place Mix?
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The elements of marketing mix have been classified under four heads—product, price, place and promotion. ... The third important element is place, which refers to decision regarding the market where products will be offered for sale. Promotion involves decisions bearing on the ways and means of increasing sales.
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In the marketing mix, the process of moving products from the producer to the intended user is called place. In other words, it is how your product is bought and where it is bought. This movement could be through a combination of intermediaries such as distributors, wholesalers and retailers
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