Question

What is a universal set in marketing?​

Answer 1

Explanation:

For example, the type dog (or doghood) is a universal, as are the property red (or redness) and the relation betweenness (or being between). Any particular dog, red thing, or object that is between other things is not a universal, however, but is an instance of a universal.

Answer 2

Answer:

Universal Sets. All possible choices for a product categors, but because it is unlikely for them to recall all possibilities for every purchase decision, marketers tend to focus on only a subset of choices. Retrieval Sets. Brands or Stores that can be readily brought forth from memory. Evoked Set.