Question

What is audience profiling in social media marketing

Answer 1

Audience profiling is the process of defining exactly who your target customer is, by monitoring consumer buying behaviour across multiple platforms. By segmenting and profiling customers into groups with similar behaviours, marketing activities can then be tailored to reach the audience most likely to deliver the greatest return on investment.

Answer 2

Companies need to know who their audience, or potential customer, is before they can start marketing and promoting their product. ... An audience profile is a way for companies to determine their ideal target market of consumers.