Question

what is customer value?......

Answer 1

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◆On the part of the marketers, the effort involves creation of a ‘market offering.

◆Market offering refers to a complete offer for a product or service, having given features like size, quality, taste, etc; at a certain price; available at a given outlet or location and so on.

Answer 2

Your answer is........

In marketing, a customer value proposition consists of the sum total of benefits which a vendor promises a customer will receive in return for the customer's associated payment. Customer Value Management was started by Ray Kordupleski in the 1980s and discussed in his book, Mastering Customer Value Management.

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