what is difference between SEO and SEM
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Explanation:
The main difference is that Search Engine Optimization (SEO) is focused on optimizing a website in order to get traffic from organic search results. On the other hand, the goal of Search Engine Marketing (SEM) is to get traffic and visibility from both organic and paid search.
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SEO
●mid and long term results
●results are sustained for longer
●organic results
●results are always shown at the centre of the screen
SEM
●immediate results
●at the end of the campaign the results are erased
●paid results
●results appear mainly on the screen top or sides
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