what is marketing according to philip kotler ?
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Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. ... Marketing is the messages and/or actions that cause messages and/or actions.
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Dr. Philip Kotler defines marketing as “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. ... Marketing is the messages and/or actions that cause messages and/or actions.
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