What is meant by ‘mass customization,' and why is this so beneficial?
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It combines characteristics of custom made and mass produced products. It is beneficial because it can be cheap and easy to produce
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tMass customization refers to a company's ability to efficiently mass produce products that meet individual consumer wants and needs. The popularity of this process came from people striving to be unique. A common way to carry out mass customization is to offer a basic package for a product and then offer customers a range of features they can add or subtract. That way, businesses can provide a certain set of options for modifying a product without the costs associated with making a 100% unique product.
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Mass customization carries the benefits of high product sales associated with mass production as well as the high customer satisfaction that comes with owning a specially modified product. Customer satisfaction in turns leads to improved company reputation and sales.
hope it helps...
Examples
Mass customization carries the benefits of high product sales associated with mass production as well as the high customer satisfaction that comes with owning a specially modified product. Customer satisfaction in turns leads to improved company reputation and sales.
hope it helps...
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