what is middle man in the channel of distribution
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Heya !!
The middle man in the channel of distribution are the intermediaries which play a vital role in ensuring that the distribution channel between the producer and the consumer is complete.
The middle man in the channel of distribution are the intermediaries which play a vital role in ensuring that the distribution channel between the producer and the consumer is complete.
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Role of middlemen in distribution channel
Example of middlemen: Wholesalers,retailers,agents and brokers. Intermediaries are important in the market as both the consumers and producers gain a lot from the roles of middlemen who ensure to match supply and demand. Function : To deliver goods to the consumers when and where they want them
Example of middlemen: Wholesalers,retailers,agents and brokers. Intermediaries are important in the market as both the consumers and producers gain a lot from the roles of middlemen who ensure to match supply and demand. Function : To deliver goods to the consumers when and where they want them
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