Social Sciences, asked by ganiyasemefa, 6 months ago

what is the full meaning of BCG in marketing

Answers

Answered by krishnaablr75

Answer:

The Boston Consulting group's product portfolio matrix (BCG matrix) is designed to help with long-term strategic planning, to help a business consider growth opportunities by reviewing its portfolio of products to decide where to invest, to discontinue or develop products.

Explanation:

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