what they have selected this coffee product
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The selection of coffee product can be due to various reasons. The attributes, nutritional value, its effect, taste, color, aroma all these things contribute in the selection of a product. Its brewing and the quality of the coffee beans plays a major role too.
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It is a part of the daily routine, the fuel that keeps your body running, or one of life's simple pleasures, coffee is without a doubt a prominent part of American culture. Interested in what drives coffee consumption at an individual level, this research investigates what people's motives are for their own coffee consumption. We hypothesized that coffee drinking would be a matter of habit for the most frequent coffee drinkers and that less frequent coffee drinkers would be more likely to cite other reasons.
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