what value is used to determine whether your ad will show on a page and if so the ad's position?
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The answer is ad rank.
The ad rank value is used to determine whether your ad will show on a page and if so the ad’s position. This value determines your ad’s position with respect to other ads on a page and if it will appear at all. This ad rank is calculated every time it competes in an auction and is eligible to appear.
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Explanation:
A value that’s used to determine your ad position (where ads are shown on a page relative to other ads) and whether your ads will show at all. Your Ad Rank is recalculated each time your ad is eligible to appear and competes in an auction, so your ad position can fluctuate each time depending on your competition, the context of the person’s search, and your quality at that moment.
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