Question

When is the consumer confused?​

Answer 1

Answer:

Consumer confusion has been conceptualized as being of three types of similarity, overload and unclarity (Walsh et al. 2002). When confused, consumers are likely to experience mixed-up feelings and negative emotions that may include frustration, irritation, anxiety, or even anger.

Answer 2

Consumer confusion has been conceptualized as being of three types of similarity, overload and unclarity (Walsh et al. 2002). When confused, consumers are likely to experience mixed-up feelings and negative emotions that may include frustration, irritation, anxiety, or even anger.