Question

When looking at your email marketing metrics, Click Through Rate (or CTR) highlights which of the following insights?

Answer 1

Click Through Rate is a numerical parameter which analyses the success of an online advertising campaign.

It also determines the efficiency of the marketing emails sent to a customer and the number of times the customer has clicked on the link given in the email.

It is expressed as a percentage of users who read a particular email or visit a particular website.

Example - if 100 people see your ad and 50 people click on it, the CTR ( click through rate) would be 50%.