Which concurrent testing method helps calculate the visibility of an outdoor advertisement?
Answers
Any person reading this article will be able to understand the great impact of outdoor advertising. In many ways, it can be supported by means of brands to great effect.
But considering the complexity of advertisement, how this outdoor advertising is evaluated?
How we will be able to know when our outdoor campaigns are producing good returns and good ROI? Measuring your audience.
There are two main issues that to be considered with billboard and poster type advertising:
• How many people actually visiting your ad?
• There are then matrices to be followed logically from these like :
• how many of the ADS exposed your messages and were driven to engage with your brand?
• And has there been a measurable impact on sales of your product commodities?