Question

Which firm is used as an example of the "be responsive" recommendation in relation to user generated content?

Answer 1

There are lots of great firms that considered as the “be responsive” such as Starbuck.

Most of these firms generate content to promote their brand and interact with their customers.

Apart from that, they can introduce their products digitally and they have very strong relation with users. Sometime, they replace their content frequently to attract more users and most of them follow the user friendly content management strategy.

Answer 2

Answer:

TACO BELL

Explanation:the fast food restaurant Taco Bell, sends gift cards to active social media users who make positive contributions to their brand. By being responsive to user contributions, firms are more likely to obtain higher levels of UGC in the future