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TOP 12 BEST SEARCH ENGINES IN THE WORLD
by DAVID DWYER on 11/11/2016
Search Engines are now part of our daily life, whether it be carrying out research for Xmas presents or where is the nearest coffee shop open before 7am or looking for best Steak House in town. People are now becoming more and more dependent on search engines to get the answer for their everyday queries.
At Inspire we monitor our search traffic using a variety of analytics. Most of our queries returned are related to what we do and some are simply bizarre. Those we’re interested in relate to the services of what we do e.g improving search ranking, web design, web development, and many more.
Much as we utilise “all routes to market” we are still heavily dependent on the search engines for our bread & butter traffic.
Recently we did a piece of work for a client looking to reach into the Russian market, they’d spoken to other firms who all shared about what they’d do on Google and how such experts they are. This completely missed the point as Google are not the dominant search engine in Russia, Yandex is!!!
This brought it home to me that perhaps people have assumed that because Google is a dominant Global player that they are also the dominant player in every market.
For that reason we thought it would be worthwhile having a run down on the rest of the World, so let’s look at top 12 search engines in the world.
List of Top 12 Best Search Engines in The World
1. Google
search engine optimisation - Perth - Scotland
Google Search Engine is the best search engine in the world and it is also one of most popular products from Google. Almost 70 percent of the Search Engine market has been acquired by Google. The tech giant is always evolving and looking to improve the search engine algorithm to provide best results to the end-user. Although Google appears to be the biggest search engine, as of 2015 YouTube is now more popular than Google (on desktop computers).
GIVE IT A GO: Google Search App
2. Bing
SEO | Perth | Web Design | Bing | PPC
Bing is Microsoft’s answer to Google and it was launched in 2009. Bing is the default search engine in Microsoft’s web browser. At Bing, they are always striving to make it a better search engine but it’s got a long way to go to give Google competition. Microsoft’s search engine provides different services including image, web and video search along with maps. Bing introduced Places (Google’s equivalent is Google My Business), this is a great platform for business to submit their details to optimise their search results.
GIVE IT A GO: Bing Search App
3. Yahoo
yahoo | SEO | Perth | Scotland
Yahoo & Bing compete more with each other than with Google. A recent report on netmarketshare.com tells us that Yahoo have a market share of 7.68 percent. Although a leader as a free email provider, this is declining significantly though with their recent acknowledgement that User Details & Passwords where hacked last year.
GIVE IT A GO: Yahoo Search App
4. Baidu
Baidu - SEO - Perth - PPC
Baidu is the most used search engine in China and was founded in Jan, 2000 by Chinese Entrepreneur, Eric Xu. This web search is made to deliver results for website, audio files and images. It provides some other services including maps, news, cloud storage and much more.
WATCH THEIR STORY: Baidu: The Chinese Google
5. AOL Aol.com is also among the top search engines. These are the guys that used to send out CD’s which you’d load onto your PC to install their browser and modem software. Once the pre-eminent player they now have a market share of 0.59 percent. Verizon Communication bought AOL for $4.4 billion. It was started back in 1983 as Control Video Corporation. It was named America Online in 1991 and in 2009 as AOL Inc. AOL is a global mass media company which is based in New York. The company also provides advertising services as AOL Advertising, AOL mail and AOL Platform.