which of the example of segmentation based on occassion(a) Diwali (b) fathers day (c) Eid (d) Al
l of these
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Beverages are a good example of an industry in which occasion-based segmentation works well because people consume products based on their needs. While a consumer might prefer to drink juice in the morning, she could opt for a soft drink during lunch and a bottle of water later in the afternoon.
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