Who is a fashion merchandiser? Discuss the role of the fashion merchandiser in
manufacturing, buying, promoting and selling fashion items.
Answers
Answer:
The fashion merchandiser works within a budget and has to make sure stores can be properly stocked within that budget. Part of this process is buying and negotiating with manufacturers and designers to make sure items can be priced in a way that will sell and make a profit.
The roles of buyers and merchandisers are key to the success of any fashion business. They are responsible for generating revenue through trading the product by assessing sales, customer demand, market trends, selecting, sourcing and managing product to maximise sales.
Fashion merchandising is a broad term. So, what does a fashion merchandiser do? Typically, a fashion merchandiser will have several potential areas of focus and is used to juggling different responsibilities. As the name implies, the role of a fashion merchandiser combines fashion and merchandising, and requires a strong sense of style and fashion in addition to business acumen.