why and how is colour important in human life?
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Color is important because it helps us to have better memories.
According to ColorCom “color helps us store and process images more efficiently than colorless (black and white) scenes”, therefore we remember colorful images better.
Because of color’s connection to our memories, we also- naturally- connect color to our feelings and emotions. (Yellow is such a happy color right? Or loud?) Designers and artist learn from training how to use color to set an emotional tone for their work. The color palette for a piece of artwork is usually the first thing that is thought about, usually before any words are written. A picture is worth a thousand of those things, right?
Colors are bonded with feelings and emotions. Brands know that too.
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