why should we have alternatives in the journey?
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The term is ambiguous, sometimes confusing, and many variations have been suggested, such as Responsible Travel or Soft Tourism. The naming saga also includes Geotourism, "Tourism that sustains or enhances the distinctive geographical character of a place..." (coined by national geographic) and slow travel, "A way of slowing down your vacation " (a TM of internet brands). All perfectly legitimated and interesting, but we prefer to stick to the original.
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