Question

why should we use usp

Answer 1

Hello buddy !!!


the definition of USP is.....: The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition



Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few businesses are one-of-a-kind. Just look around you: How many clothing retailers, hardware stores, air conditioning installers and electricians are truly unique?

The key to effective selling in this situation is what advertising and marketing professionals call a "unique selling proposition" (USP). Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully.

Pinpointing your USP requires some hard soul-searching and creativity. One way to start is to analyze how other companies use their USPs to their advantage. This requires careful analysis of other companies' ads and marketing messages. If you analyze what they say they sell, not just their product or service characteristics, you can learn a great deal about how companies distinguish themselves from competitors.




hope this would help U.

Answer 2

Hello

Actually the statement you have posted is not a question or may be it is an incomplete one.... Please see to it and rectify it in order to get your answer...take care from next time!!

What is usp??