Write a essay on Cathay Pacific airlines in detail 500 wordzzz
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Introduction Cathay Pacific, based in Hong Kong, is an Asian commercial airline founded in 1946. The company offers passenger services and cargo services to 120 destinations world-wide (Cathay Pacific, 2010). Airline business has been noted to be the most competitive business in the world. Market executives should be competitive to cope with the challenges of this kind of business. Porter’s Five Forces model applied to the organization 1. Traditional CompetitorsAirline business is a challenging business. Highly competitive industries generally earn low returns. A highly competitive market might result from sharing market space with competitors (Laudon, 2010). The development of key marketing capabilities has been identified as one of the primary ways firms can achieve the competitive advantage.Cathay Pacific is able to determine and segment its target market. The airline, through information such as the customers’ behavior, preference and backgrounds, makes its products and services more attractive. For example, the company is committed to increase flight frequencies, meet on-time performance goals and growth international route network to meet market demand (CathayPacific, 2009).
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Introduction Cathay Pacific, based in Hong Kong, is an Asian commercial airline founded in 1946. The company offers passenger services and cargo services to 120 destinations world-wide (Cathay Pacific, 2010). Airline business has been noted to be the most competitive business in the world. Market executives should be competitive to cope with the challenges of this kind of business. Porter’s Five Forces model applied to the organization 1. Traditional CompetitorsAirline business is a challenging business. Highly competitive industries generally earn low returns. A highly competitive market might result from sharing market space with competitors (Laudon, 2010). The development of key marketing capabilities has been identified as one of the primary ways firms can achieve the competitive advantage.Cathay Pacific is able to determine and segment its target market. The airline, through information such as the customers’ behavior, preference and backgrounds, makes its products and services more attractive. For example, the company is committed to increase flight frequencies, meet on-time performance goals and growth international route network to meet market demand (CathayPacific, 2009).
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