Question

Write a short note on shopping complexes and mall ?

Answer 1

The rapid, post–World War II ascendancy of the shopping center—of which malls are the largest and most important type—represented the confluence of demographic, technological, and institutional trends affecting the retailing of goods and services that had been under way since the late nineteenth century. A long-term demographic shift toward the concentration of population in urban areas, as well as a steady rise in per capita income, had culminated in the exodus of many middle-class households from increasingly crowded inner cities to the more spacious suburban developments that began to surround metropolitan areas. Suburbanization, in turn, was only possible because of Americans' increasing reliance on the automobile for personal transportation and the publicly subsidized road and highway infrastructure that supported it. Finally, the success of mass marketing techniques and organizations—especially the advent of regional and national department and chain stores—steadily changed the nature of retail distribution and helped to achieve the economies of scale that facilitated the emergence of a full-blown consumer culture in the postwar United States.

Answer 2

Shopping complexes and Malls:

• Shopping complexes and Malls are seen in urban areas. Shopping complexes are multi-storeyed buildings with air conditions.

• Malls are found in Metropolitan cities which are characterized by many stores that sell products to the people.

• Malls having different types of products such as clothes, jewelry, food, toys, etc. Malls have a gaming area and play area also these are entertainment for kids.

• Shopping complexes are buildings contain retail stores. These are interconnecting walkways allowing visitors to easily walk from store to store.

• Shopping complexes are offered reasonable prices to the customers. Malls are very costly only a few people can go and buy the products.