write about 300 words for your house sale description
Answers
These days, the majority of people begin online when looking for a new home – and in our digital age, you have only a few seconds to grab their interest and entice them look further instead of scrolling on to the next place. Along with an eye-catching photo, the description in your property listing can make all the difference. AHRN.com has guidelines to help you best represent your property!
1. DETERMINE THE BEST FEATURES:Make a list of the things that bring the most value to your place. Think of everything, whether it’s a chef’s kitchen or an open living/dining space, a fully built basement, upgrades and smart or green features, the size of the yard, basement or garage space, proximity to schools, playgrounds, a thriving town or notable nature, light and views, amenities like a pool, gym or event room in high rise or in the housing campus etc.
With the advantages best suited for your target market in mind, arrange the list to start with the features would be most important to your potential renter/buyer.
It’s no exaggeration to say you have a matter of seconds to catch interest. Just as novelists are told that the first sentence (and paragraph) is all-important to make a person buy their book or put it back, so too is your description – especially the first line or two.
3. CRAFT YOUR WORDS:Use words that make them see, feel and experience your property’s assets. Take it from a great menu – steaks are juicy and tender, lobster is buttery and mouth watering, fruit is fresh, ripe, bursting with flavor, pizza has hot, bubbling cheese. You get the picture.
Write out what you want to say, then look for words to exchange for adjectives that will entice, and more active words. Use a thesaurus or ask others to help with the best alternatives. Then cherry pick where to insert them IE: Sweeping views vs. nice views, expansive living room vs. a big living room, pretty wood floor or a lustrous one.
Within that first sentence, try making the first words count too. Can you start with words like: Unlimited Possibilities (for fixer uppers), Pristine, Eco, Energy-efficient, Sun-kissed? Include appealing words we associate with home: warm, relaxing, peaceful, comfortable, welcoming. Practice turning phrases into answers to their needs, or speak to their dreams IE: perfect for entertaining friends and family, windows to yard to watch the kids play, rock on the porch in perfect temps, enjoy planting the plentiful garden beds.
4. WRITE IT WELL:Good grammar and punctuation is key to professionalism – without it you are guaranteed to lose customers. Refrain from writing in all caps. While you might think it helps your words stand out, it actually translates as if you’re shouting at your prospective buyer/tenant. Avoid things like smiley faces, LOL’s and use exclamation points sparingly.
Eliminate typos and poor punctuation. Put your description on a word doc first and check for spelling with the red underlines and grammar with the green. Start each sentence with a capital letter, end in a period, and watch capitalizing words that shouldn’t be.
5. END WITH CALL TO ACTION:Don’t miss this prime opportunity! The last line should invite them to act by using phrases such as: “Call now” or “Visit this home by contacting XXX.”
By all means, make it easy for them. Double check that your contact information is accurate. Emails, phone numbers or web urls are easily jumbled. Test any hyperlinks to be sure they work and open in a new page.
Craft your description to 250 words or less. Remember, your objective — to interest/excite them enough to pick up the phone for more information, or book a visit. How do you do that most effectively?
Walk away from it and reread in a few hours or the next morning with fresh eyes. Or have someone else read it. Eliminate anything that doesn’t serve you best.
If it must be a little longer, break it up into bullet points to transform a big paragraph into clear, easy-to-read bites. Very effective!