Question

write an article on project tiger...plz

Answer 1

The value segment contributes only about 15% to Britannia's overall revenue while it contributes about four-fifths to Parle's total sales, thank primarily to the popular Parle G biscuit. Britannia's market share is one-fifth of the market leader in the category, thus offering scope to strengthen position, the company said in an analyst presentation in August.

Britannia is looking to increase its market share in the segment to about 18-20% in the next three years from about 8-10% now, Hemant Rupani, vice president, sales, told TOI.

The move is a part of the Varun Berry-led company's strategy to increase footprint in the Hindi heartland where Britannia has lagged behind Parle due to a distribution gap.

"In Gujarat, MP, Rajasthan and UP, Britannia is 1/5th of Parle in market share. Britannia is banking on the relaunched Tiger to be one of its key brands that will help it widen its distribution footprint," Edelweiss Securities analyst Abneesh Roy wrote in a note in October.

Roy said the significant distribution gap in the Hindi belt due to lower share in the value segment provided not only a huge scope for growth, and with that, also a cushion from rural slowdown. In the hinterlands, the distribution gap between Britannia and Parle is about 3 million, due to the former's weak presence in the glucose market, where Parle is the leader.

"It will be years before we reach anywhere close to Parle, but these are steps to ensure that we start off well," Rupani said.

Answer 2

Save Tiger

Logo of National Tiger Conservation Authority

Project Tiger is a tiger conservation programme launched in 1 April 1973 by the Government of India during Prime Minister Indira Gandhi's tenure. The project aims at ensuring a viable population of Bengal tigers in their natural habitats, protecting them from extinction, and preserving areas of biological importance as a natural heritage forever represented as close as possible the diversity of ecosystems across the tiger's distribution in the country. The project's task force visualized these tiger reserves as breeding nuclei, from which surplus animals would migrate to adjacent forests. Funds and commitment were mastered to support the intensive program of habitat protection and rehabilitation under the project.

Objectives Of Project Tiger:

Ensures a viable population of tigers in India by conserving them.

Limit the number of factors that result in the reduction of the population of tigers.