Write an essay to tell the differences between shopping online and traditional shopping
Answers
Nowadays, popularity of online shopping has been rising rapidly amongst consumers and it is becoming part of their life style. The usage of the internet as a communication and transaction medium in customer markets is increasing fast. Following the globalization for last few decades, every industry had to shift to the new changes or new technologies to compete with each other. Consumers are adopting the changes quite well. One of the big examples would be online shopping (e-commerce). Most of the brands already have their own web sites that selling their goods and services through internet. Also, there are major websites that sells and buys goods such as Amazon.com, EBay etc. Internet shopping is not about selling clothes only, there are various types of things can be sold including electronic goods, jewelries, booking airplane or movie tickets etc. Online shopping can be B2B (business-to-business), B2C (business-to-consumer) and C2C (consumer-to-consumer). Customers believe online shopping as a nearer alternate of catalog shopping or traditional shopping . Companies choosing to use the internet to cut their marketing costs, in order to stay competitive in market, they are reducing the price of their goods and services. On the other hand, traditional shopping is still powerful, there are people who do not like to do online shopping. They prefer go to the store by their self and see the actual goods and feel and try them. As a woman who loves to shop a lot, I prefer traditional shopping than online shopping.
Consumers who do not like online shopping has some common issues such as is the web site is reliable or not when making payment, or the product quality is as good as mentioned on the web sites etc. However, for those consumers who like online shopping, it allows them to save time, energy, and traveling cost. Consumers do need to leave their home or office to do shopping, all they need to do is go online search for the product or service they need and then just make the transaction. Today’s competitive market companies are trying to get more customers than their competitors. They are trying to improve their technologies of communicating and advertising and selling their goods and services. Besides the brand’s or store’s websites, now we can use our smart phone to make purchase, there are these applications just as same as using computer to buy items. These applications are very convenient for consumers, whether they are buying the goods or not, they can still see the product and its price so they can compare and even which outlet has that item. Around 75% of the U.S. Internet populations are “online shoppers. These online shoppers average 2.13 shopping sessions per month and $41.50 basket cost per session.
Internet shopping is developing successfully for last decades. Since early 1990s, e-commerce has enormously developed and as a consequence of it, the retail infrastructure of the world has been changed fast . The reason for the research on this topic will examine what are important things to consider when companies operating online stores.
Limitations of the research will be data gathered from the consumers cannot represent the all the consumers around the world, as that is impossible to do so. Also, there will be participants who are going to provide some untrue answers to the survey questions. Therefore, the information gathered from respondents will not be 100 % accurate or true. In the future, maybe try to cover up and widen the sampling size, as a result there will be even more valuable could be gathered comparing to the previous research.