Question

Write Recent Trend in Mordent Advertising. Evaluate Marketing Communication Programme.

Answer 1

Marketing communications (MC, marcom(s), marcomm(s)) uses different marketing channels and tools in combination:[1] Marketing communication channels focus on any way a business communicates a message to its desired market, or the market in general. A marketing communication tool can be anything from: advertising, personal selling, direct marketing, sponsorship, communication, and promotion to public relations.

MC are made up of the marketing mix which is made up of 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service based business