Question

Write short notes on Origin of Services Marketing.

Answer 1

hey!!

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meaning:-

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• Service marketing is marketing based on relationship and value. It may be used to market a service or a product.

• the increasing prominence of services in the global economy, service marketing has become a subject that needs to be studied separately. Marketing services is different from marketing goods because of the unique characteristics of services namely:-

• •intangibility.
• •heterogeneity.
• • perishabil­ity and inseparability.

Features of Services:

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1. Intangibility:-

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A physical product is visible and concrete. Services are intangible. The service cannot be touched or viewed, so it is difficult for clients to tell in advance what they will be get­ting. For example, banks promote the sale of credit cards by emphasizing the conveniences and advantages derived from possessing a credit card.

2. Inseparability:-

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• Personal services cannot be separated from the individual. Services are created and consumed simultaneously. The service is being produced at the same time that the client is receiving it. for example, during an online search or a legal consultation. Dentist, musicians, dancers, etc. create and offer services at the same time.

3. Perishability:-

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• Services have a high degree of perishability. Unused capacity cannot be stored for future use. If services are not used today it is lost forever. For example, spare seats in an aeroplane cannot be transferred to the next flight. Similarly,, empty rooms in five-star hotels and credits not utilized are examples of services leading to economic losses.

• As services are activities performed for simultaneous consumption they perish unless consumed.

Problems in Marketing Services:

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1. A service cannot be demonstrated.

1. A service cannot be demonstrated.2. Sale production and consumption of services takes place simultaneously.

1. A service cannot be demonstrated.2. Sale production and consumption of services takes place simultaneously.3. A service cannot be stored. It cannot be produced in anticipation of demand.

hope help u!

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