Write the IPO cycle for making MAGGI
Answers
he Maggi noodles controversy is a textbook case study on how popular brands are vulnerable to the risk of a sudden erosion of customer trust. You can count on the Peter Principle — if something can go wrong, it most certainly will — to kick in at some point. The episode is instructive of what managements, when faced with such a challenge, should and should not do. That said, it is also a lesson in the design of management control systems for a regulatory agency with enforcement responsibilities such as the Food Safety and Standards Authority of India (FSSAI) and its regional counterparts.
The theoretical underpinnings of a good management control system have evolved over time. In the beginning it was thought of as nothing more than a rather simplistic model where outputs are measured against certain normative values and deviations flagged for investigation. This then leads to an investigation; a diagnosis of faults in the operations and putting in place corrective action so that output in the next cycle is brought within standard parameters.