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Read the following text and answer question No. 7-9 on the basis of the same:
A car manufacturing & selling company has reached its coverage in three continents.
Definitely, the client base is huge. The company deals with its clients through selected
showrooms owned by credit worthy people. The channel related decision is a successful
decision of the company. It could have gone for the direct ownership of the distribution
centres but due to the extra amount of finance involved it didn't prevent the company from
doing so. Recently a car was launched by a company. The company has decided to make this
car available in a new country where the reach is a little difficult and the company will have
to use innovative ideas in one component of physical distribution. The company is known
world over for its innovation in different areas. When it comes to promotional ideas the
company always depends upon one component of promotion mix which is of paid form and
has an identified sponsor. Doing business is always full of challenges. Last year a competitor
blamed the company for using the above referred component of promotion mix for selling a
car which was not upto the standards but even then people purchased it because of the
promotional efforts made by the company.
Q.14 |
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Q.7 Which type of channel is used by the car company to reach to its customers?
(a) Indirect Channel
(b) Direct Channel
(c) Both (a) & (c)
(d) None of the above
Q.8 Which component of promotion mix has been highlighted in the above case which is used
by the company usually?
(a) Advertising
(b) Publicity
(c) Sales Promotion
(d)Personal Selling
(1)
Q.9 Which objection to the above referred component of promotion mix has been highlighted
in this case?
(a) Advertising encourages the sale of inferior goods
(b) Advertising does not allow people to remain contented
(c) Advertising is unproductive
(d) Advertising leads to higher cost of goods
(1)
ocess includes:​

Answer 1

Answer:

tonly for points sooo sorry