You've started a coaching centre. You need faculties for English and Mathematics. Draft an advertisement regarding this.
Answers
Headline: Your ad should have an eye-catching headline. A straightforward one such as “Math Tutoring in [city name]” could work, or you could lead with a question such as “Does your child need extra help with math?” Your headline sets the tone for the rest of the ad. Consider your market and adjust accordingly. For example, if you are able to provide tutoring in college level mathematics, and you live and work in a college town, you might opt to direct your ad toward college students themselves: “Do You Need Help Passing Calculus This Semester?”
Identify yourself: In a large red, it's a good idea to identify yourself and let people know who they will be working with. This can be particularly important if you are going to be working with children, as parents will likely be cautious about any adult who spends time with their child. One way of reassuring parents is to include a photograph of yourself in the ad.
Explain your services: The ad should explain the services that you offer. For example, if your expertise is in working with younger students, indicate this in the ad. On the other hand, if you are able to offer tutoring in high school or college level mathematics, state this as well. You may also wish to indicate the area in which you are willing to travel to meet a student for tutoring. If you prefer to offer tutoring from your home or have an office space, indicate the neighborhood.
List your credentials: Before somebody comes to you for tutoring, though want to know about your math and education credentials. List your degrees and, if you graduated from a prominent institution, be sure to drop the name in your ad. List credentials such as teaching licenses or certifications. If you have specialized educational training, such as special education or bilingual education, indicate that in the ad. Be sure to also include information about your teaching or tutoring career, as well as volunteer service.
End with a call to action: There's an old saying in business: "Ask for the sale." Conclude your ad by asking the reader to contact you either by phone, email or visiting your website.
Classified Components
Many people who offer specialized services, such as tutoring, have great success with classified ads. This is because classified ads are easy to navigate for somebody who is looking for a specific product or service. Classified ads are usually short, which means that you'll need to make every word count when composing your advertisement.
It's important that your ad accurately describe your services and credentials. It should also provide people with a way to get in touch with you.
Example
Math tutoring for primary and high-school age students. Former elementary school teacher with 25 years classroom experience. My home or yours. References available. Rates start at $50 per hour: Yes, I can work sibling groups! Email inquiries: [email protected] or visit my website at www.plustutoring.com.
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