. Zenstar Technologies has the task of collating feedback from its customers before the launch of its new product next fortnight. They need their customers to participate and be forthright in the opinions they present to improvise and make any last minute course corrections to garner the best response for the product launch.
a. Which computer tool for collecting information will be most suitable for the requirements of Zenstar Technologies and why?
b. Advice on how they should conduct the whole exercise of gathering feedback from their customers?
Answers
(a) There is no need for a specialised computer tool for gathering proper feedback from a customer. Instead, it would save the corporation money if they sent out a form or brochure in the form of a data management system such as SQL or through a Google Form. Google forms are easy to use and can be uploaded immediately after answering. Moreover, the person issuing the form can also view real time feedback and can also alter the form any time they like.
(b) The task of gathering feedback can be completed efficiently by dividing a dedicated task force into several sub teams. One team can handle the setting up of a data management base while another team can design the required brochure. A third specialised team can be used specifically to interpret the answers f the customers and relay their feedback to the management.
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