49. Product variables must be weighed in channel section as
(A) Physical nature
(B) Technical nature
(C) Either (a) or (b)
(D) Both (a) and (b)
Answers
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Product variables must be weighed in the channel section as physical nature.
Option (b) is correct.
Explanation:
- The variable products are those measures that offer customers a set of variations in the product.
- There is a variation in prices, stick, image, and many more things relating to the product.
- For example, a sample comes in different sizes and its price varies accordingly.
- But sometimes the same product or item is available in different sizes at the same price.
- For example, a shirt can be large, small, or medium.
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