Describe how to measure the effectiveness of online marketing efforts.
Answers
Explanation:
Measurement is the key to optimizing any process, and marketing campaigns are no exception.
Return on Investment measures the sales revenue a campaign brings on every dollar spent. For example, if John spent $1,000 on a campaign that generated $5,000 in sales, John's ROI is $4,000 or 400.
Cost per Win measures the expense of each sale. Let's say that John's campaign resulted in five sales. With a $1,000 budget, that is $200 per sale.
Just as you measure your website's conversion rate (the percentage of visitors who have converted into leads or customers), you should also measure the same for individual campaigns. For example, if a campaign brought in 1,000 visitors, from which John got 10 leads, that is a 1% conversion rate
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