Business Studies, asked by Abhiahek8558, 1 year ago

- explain each element of the 5w model for customer analysis. please design a brief questionnaire to know

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Answered by Anonymous

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The important aspects of a customer environment analysis process include the following:a)Current and prospective customersb)Needs of both current and potential customersc)Competitor features and the products that customers perceive as meeting their needsd)Expected changes relating to customer needsWhoare our current and prospective customers? In order to answer the ‘who’ question there must be an analysis of the target market. Demographic, psychographic and geographic characteristics must be determined.
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