Question

Explain the changing role of CRM in current marketing scenario.

Answer 1

Customer Relationship Managementstands for the methodology to study and learn about customers.

So quite obviously, the objective of every business is to use the CRM to develop stronger and long-lasting relationships with customers and drive more productivity. Right?

Well, the answer is NO.

Because, in experts' opinion – there is more to CRM that just customer relationship management. New-age CRM is capable of providing a lot more benefits, other than managing customers.