Question

In the pre-sale-purchase stage, what kind of information is given regarding online marketing?

Answer 1

John Dewey first introduced the following five stages in 1910:

Problem/need recognition. This is often identified as the first and most important step in the customer's decision process.

Information search.

Evaluation of alternatives.

Purchase decision.

Post-purchase behaviour.

Answer 2

A stage in consumer behavior where consumers compare and evaluate alternatives before acquiring the product. Learn more in: Consumer Information Integration at Pre-Purchase: A Discrete Choice Experiment.