role of media in making people brand conscious???
Answers
Answer:
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Explanation:
Social media is used to gain the attention and involvement of consumers by many
brands around the world (Graves 2016). According to Celaya (2008, 85-88), when
companies include social media programs in their marketing, the main return they
are looking for is to improve the interaction with their clients and to increase their
sales. In addition to this, social media has many uses in branding. According to
Pozin (2014, 2), social media is important for “branding, acquisition, and retention”.
The importance of including a social media in branding strategy is the fact that the
amount of active social media users is already large and growing. Through the in-
troduction of smartphones, social media has become mobile and ever-present, mak-
ing presence on social media important to brands.
Some of the most important aspects of social media from a branding and marketing
perspective, are that the users are in control of the content they view, share, create,
or comment on, and marketing efforts are inexpensive, highly measurable and tar-
getable in comparison to traditional media.
However, this does not mean imply that advertising on traditional media is outdated.
Instead, traditional media and online media such as social networks should be used
as mutually supporting channels in marketing campaigns. One of the benefits of
traditional mass media come from its effectiveness in creating brand awareness fast
in the general audience.
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Media's role in making people brand conscious.
Explanation:
- In today's globalized world, mass communication and multimedia have become a part of the daily life of most of people and media such as the radio.
- The T.V, internet and mobile ads are one of the fastest and most easy ways to access the consumer's minds and derive attention and hence being forth awareness or consciousness
- Starting from a logo, tagline and a graphic ad like that of sony, Mc Donalds and many more the meid tries to catch the reader's attention by being out something new that they are not familiar off,
- This may be the USP and other associated benefits many of them are attached with some celebrity or aim to target the peer pressure or specifically women of certain age groups.
- Most of the companies show paid ads through this medium to motivate the readers to purchase and make an image of that brand in their minds as of high-quality product or a necessity.
Learn more about the role of media in making people brand conscious.
- brainly.in/question/13047118 answered by Prachi4848.