Speech on ' The use and Avuse of Advertisements'.
Answers
Today advertisement plays a very vital role in our daily life. This art is based on the principle of human psychology.
Needs and wants are the guiding factors. So, the businessman adopts such methods in order to attract the customers to his product. The advertiser also tries to create demand for the product, if there exists none.
Actually what we see is that good advertisements are the matured and ripe fruits of some clever thinking done by very sound and crafty brains. If the article is advertised again and again in a catchy and tasteful manner, it becomes very difficult to check temptation to buy it.
Uses-there are many uses or advantages of advertisement. It is a very effective means of publicity and propaganda.
We can get all the necessary information needed by us from the advertisement column of a newspaper. Advertisement can be done through many agencies. Newspaper is one of them. Other means are the radio, T.V. and handbills.
Another very important function of advertisement is that it has helped in stabilizing the production, keeping the standard of quality and preventing the fluctuation in prices. It has also helped in promoting trade and in creating demand. It has become a necessity in this age of science and technology.
Abuses-But there is another side of advertisement also. Some crafty people try to cheat the purchaser through this media. It rather becomes very difficult for a purchaser to discriminate between the genuine and spurious goods. It is a pity that in such cases the general public has to suffer. Even then no body can deny the usefulness of this media.
Some common medicines have become a household name through advertisement alone. Hence, it becomes essential for the government to keep an eye on this powerful media so that undue abuse may not be practised by tradesmen.
Advertisement appears in newspapers. That is the commonest form of it. Most men read newspapers and see advertisements.
Posters, handbills, hoardings in the streets are used for advertisements.
Sometimes advertisements appear in neon lights or on the screen in multiplex and cinema houses.
Businesses advertise on televisions and radios to get mass coverage.
Today, a large number of companies prefer to reach target audience through online advertising. They make use of contextual advertising methods to display advertisements to only those customers who are interested in related products.
Uses
Advertisement has great value in business.
Customers often do not know where first class goods are available. They come to know of them from advertisement.
Even goods that are widely known and much used must still to be advertised. If they are not advertised to attract notice, sales drop off.
New goods produced cannot find a place in the market unless they are advertised.
Advertisement is an appeal to the customers to choose the goods so advertised. It, therefore, brings money to traders. It also helps buyers to buy the things they need.
Abuses
At times, there is abuse of advertisement.
Some advertising agencies design advertisements to mislead the innocent public. They create artificial demand for useless stuffs and sell these items at huge prices. Thus, the innocent middleclass people are often mislead into buying unnecessary goods and wasting money.
Sometimes indecent advertisements are displayed that do not serve the interest of the society.
These abuses should be checked.