Question

what were the main aims of inc

Answer 1

Integrated marketing communications (IMC) sounds like a complicated theory, but it’s quite simple. Put plainly, it's a style of communication that incorporates all of a brand’s messaging into one unified tone. IMC takes a company’s various promotions and ensures that they follow a distinct, unified style which results in marketing efforts that are consistently recognizable to customers. IMC has four primary objectives: creating brand awareness, generating product interest, increasing the desire for products and prompting action in the form of a sale.