When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean you appear where in comparison?
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36
The answer is position one.
When advertising on search engines, if you bid the same as your competitor, having a higher quality score will mean that you appear position one in comparison. In this position, you will have 100% search impression share and an assured win for your brands.
Quality score refers to the rating offered by Google for the relevance and quality of your PPC ads and keywords.
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5
If you bid the same as your competitor and you get a higher quality then it means you own a better and more appealing profile than the competing patner, one might be possessing better academic qualifications or rather longer experience in the job field this makes him able to astand a bettter chance than the competitor.
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