Question

how are the function of a wholesaler different from those of a retailer

Answer 1

WholesalersRetailers(1) They are connecting links between the manufacturers and the retailers.(1) They are connecting links between the wholesalers and the customers.(2) They purchase goods in large quantities from the manufacturers.(2) They purchase goods in small quantities from the wholesalers.(3) They deal in limited number of products.(3) They deal in variety of products for meeting the varied needs of consumers.(4) They need more capital to start their business.(4) They can start business with limited capital.(5) The display of goods and decoration of premises is not necessary for them.(5) They lay more emphasis on window display and proper decoration of business premises in order to attract the customers.

Answer 2

A wholesaler sells his item on the same price that he gets from the company whereas the retailer sells on a price higher than the one he he gets from the company.